unsure how to make trend work for your brand?
Stop guessing what trends to follow.
This free guide gives you a clear 3-step process to spot, filter, and apply trends so you can design & buy with confidence.
Here’s the framework to filter, apply & create products that sell.
yes, send me the guide:
Hi, I’m Rachel Ussher.
I’ve spent over 20 years in the Australian fashion industry — working across fashion trend forecasting, colour forecasting, product design & range building.
What’s become clear to me is that trend is powerful, but without application it stops short. The key is knowing how to spot, filter and apply trend so it becomes meaningful for both brand & customer and results in market-ready products.
Inside the guide:
- How to filter trend: Spot what matters most for your customer.
- How to apply trend: From colour forecasting to silhouette, adapt trends so they align with your brand identity.
- A simple framework: Practical steps to move from inspiration to range building with confidence.