AW27 - What to keep vs what to shift

Not sure what colours to hold onto, or what’s starting to feel tired?

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Hi, I’m Rachel Ussher.

Colour can be one of the biggest point of confusion when building a range.

Often the question isn’t just what’s trending, it’s what feels fresh, what’s beginning to date and what actually deserves a place on the palette moving into the new season.

The AW27 - What To Keep vs What To Shift is a simple guide designed to help make those decisions feel clearer.

Inside I break down the key colour movements I’m seeing as we shift from Spring/Summer into Autumn/Winter - highlighting what feels strong, what’s evolving, and where fresh energy is starting to come through.

Think of this less as a strict forecast, and more as a practical filter for building colour stories that feel both fresh and familiar, whilst connecting to the range and customers mindset.