about me

For as long as I can remember, I’ve been drawn to what’s next.

Not just the aesthetic of fashion, but the why behind it. What we wear, what we’re drawn to, and what that says about who we are and where we’re going.

Over the past 20 years, I’ve worked across nearly every corner of the Australian fashion industry. For the past 4+ years, I forecasted trend globally for one of Australia’s biggest retailers; shaping creative direction across the Southern Hemisphere as well as the USA, UK & Asia.

What I’ve learnt is this: Trend isn’t just about what’s ‘in’.

At its core, trend is creative strategy. It’s about clarity, direction, storytelling & knowing what your customer will connect with before they even know it.

trend has always been the thread.

A woman sitting on a wooden bench, smiling at the camera, with a stack of books nearby, in a room with white vertical blinds.

I work with brands who want to make thoughtful, relevant product decisions without losing their identity in the process.

My approach is hands on, blending forecasting with creative direction, colour strategy, storytelling, and concept & product development. Always tailored to your brand and audience.

Sometimes it looks like building a seasonal trend and colour report. Other times, it’s developing a creative concept for a campaign, fabrication sourcing or workshopping a range plan from the ground up.

The application changes, but the goal stays the same; to bring clarity to the creative process.

BECAUSE TREND WITHOUT APPLICATION, IS JUST INFORMATION.

This business was born from a love of noticing things. Of collecting references, patterns, and quiet signals that shape what’s coming next.

I believe good forecasting doesn’t predict the future. It just helps you meet it with intention.

If that sounds like something you need, I’d love to talk.

Let's chat
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Rachel Ussher is a Trend & Colour forecaster, creative strategist, and lifelong observer & collector of what’s next. With over 20 years in the Australian fashion industry, she’s worked across trend forecasting, design & product development, creative direction, and range building — for brands including Cotton On, One Teaspoon & Jigsaw. Today, she’s passionate about making trend accessible and practical by helping brands translate it into clear brand identity, authentic storytelling, and considered range planning.