FAQs
I’m a growing brand, can we still work together?
Absolutely.
Trend isn’t just for big brands or corporate companies. One of the driving forces behind my business is making trend accessible to labels without huge budgets or teams. Whether you’re emerging or established, we’ll shape an approach that works for you.
What exactly is trend forecasting, and how is it different from ‘what’s trending’?
Forecasting is strategy, not fads.
It looks at culture, customer mindset & behaviour, timing, silhouettes & colour to give your brand clarity and focus so you’re not just reacting to what’s viral, but building ranges that connect.
i’m not sure what service I need. can you help me figure that out?
Of course.
Many clients start here. We’ll talk through what you’re working on or what your thinking about, and shape a plan that makes sense for your brand and your goals.
Do you only offer seasonal forecasts?
Not at all.
Seasonal forecasting is only a portion of what I do. I also develop colour palettes and seasonal flow, guide fabric and material direction, concept & design, campaign storytelling, build product stories, and help refine creative strategy. Some clients bring me in just for colour or concepting, others for full seasonal support. The scope is always flexible to what your brand needs.
Who do you usually work with?
I partner with founder-led labels, independent designers, and established teams. Some brands come to me for a one-off project, others bring me in seasonally or on a retainer.
How do I find out about pricing?
Because every project is different, pricing isn’t listed on the site. Once I understand your scope, I’ll send a tailored proposal with clear inclusions.
Where are you based, and can you work remotely?
I’m based in Australia, and work with brands both locally and internationally. While I love delivering projects in person (it allows us to dive deeper into the findings together) most projects can also be delivered seamlessly online if necessary.