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RACHEL USSHER
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BOOK A DISCOVERY CALL
RACHEL USSHER
Home
About
Contact
BOOK A DISCOVERY CALL
Home
About
Contact
BOOK A DISCOVERY CALL

CONTACT

rachel@rachelussher.com

Located in Queensland, Australia

It can be tempting to start building product first.. What dresses do we need? What tops are we missing? What colours are we feeling? Which makes sense.. product is the tangible but. But I’ve found that often, the easiest ranges to build A few bits from lately. Mostly process. Mostly in progress.
Before I look at design & product, I look at direction. That’s the most important part.. because everything that makes a range work is the plan that sits behind it. The starting point. The structure. The way decisions are filtered. Whe
If your range feels a bit off, it’s rarely the product itself. Most brands don’t have a design problem.
They have a direction problem. Everything gets added in to try and solve the problem. New ideas, new styles, new pieces…but no This is something I always find interesting. What shows up in op shops..what’s been worn, kept, and recirculated, often reappears on the runway later, just in a more refined way. It’s not about something being “new”. It&rsqu